Not every business that sells products needs an online shop. And some things that look like enquiries sell better online. These questions help you decide.
A shop fits better if
- Your products have fixed prices and are bought without advice.
- You can organise shipping or collection well.
- You have time to maintain products, stock and orders.
An enquiry fits better if
- Prices depend on the individual case, for example with custom work.
- Customers want advice before buying.
- You sell a few high-value pieces.
The middle way
A mix often makes sense: show products with images and descriptions, but offer an enquiry or consultation instead of a basket. If demand grows, a shop can follow later.
Questions that help you decide
- Do your products have fixed prices, or does the price depend on the case?
- How many products do you offer, and how often does the range change?
- Who takes care of shipping, questions and returns?
- Do your customers buy spontaneously, or do they want advice first?
What a shop adds
- Product photos and descriptions for every product.
- Payment providers, shipping options and ongoing fees.
- Legal texts such as cancellation policy and terms and conditions.
- Ongoing upkeep of prices, stock and orders.
With a website with enquiries or online booking you can start small. If regular orders for fixed products come in later, a shop can be added.
An online shop comes with extra obligations, for example on withdrawal rights, price information and accessibility. Have the legal texts checked by a professional.
